Saya Aditya, orang di balik alat **YouTube Keyword Volume Checker** di LenosTube. Sehari hari saya banyak berkutat dengan data pencarian, judul video, dan topik yang orang cari di YouTube. Dari situ saya sadar, banyak kreator punya ide bagus, tapi sulit menilai apakah sebuah keyword memang punya potensi penonton atau tidak. Saya membuat alat ini untuk diri saya sendiri dulu, supaya bisa melihat seberapa sering sebuah kata kunci dicari dan membandingkan beberapa ide dengan cepat. Baru setelah itu saya buka untuk orang lain. Fokus saya sederhana: angka yang jelas, tampilan yang tidak ribet, dan insight yang bisa dipakai kreator saat memilih judul dan topik video mereka.
If I were asked to name the most overlooked aspect of YouTube, the answer would be simple: keyword research.
Many creators focus on camera, editing, and thumbnails, but titles and keywords are still created based on "feeling." The results? Good videos sink, while mediocre videos with proper research actually rise.
In this article, I want to explain how I view YouTube keywords, in a relaxed, yet practical way.
Keywords on YouTube are essentially words or phrases that people type into the search bar.
For example:
"how to edit videos on a cellphone"
“Sony A7III camera review”
"latest sad song"
When you use phrases like that in your title, description, and sometimes in your tags, you are “meeting” what people are looking for.
YouTube itself states that the title, description, and metadata help the system understand the video's content and match it to user searches. You can check out their official explanation here .
I like to think of keywords like a door. Your content is the room, and your keywords are the door. If the door isn't searched for often, your room is quiet. If the door is busy, your chances of getting visitors are greater.
Some reasons why keywords are important:
Helping the algorithm understand the topic of a
YouTube video requires "hints" from you. A clear title and keywords make the algorithm more confident that the video is suitable for whom.
