Saya Aditya, orang di balik alat **YouTube Keyword Volume Checker** di LenosTube. Sehari hari saya banyak berkutat dengan data pencarian, judul video, dan topik yang orang cari di YouTube. Dari situ saya sadar, banyak kreator punya ide bagus, tapi sulit menilai apakah sebuah keyword memang punya potensi penonton atau tidak. Saya membuat alat ini untuk diri saya sendiri dulu, supaya bisa melihat seberapa sering sebuah kata kunci dicari dan membandingkan beberapa ide dengan cepat. Baru setelah itu saya buka untuk orang lain. Fokus saya sederhana: angka yang jelas, tampilan yang tidak ribet, dan insight yang bisa dipakai kreator saat memilih judul dan topik video mereka.
If I were asked to name the most overlooked aspect of YouTube, the answer would be simple: keyword research.
Many creators focus on camera, editing, and thumbnails, but titles and keywords are still created based on "feeling." The results? Good videos sink, while mediocre videos with proper research actually rise.
In this article, I want to explain how I view YouTube keywords, in a relaxed, yet practical way.
Keywords on YouTube are essentially words or phrases that people type into the search bar.
For example:
"how to edit videos on a cellphone"
“Sony A7III camera review”
"latest sad song"
When you use phrases like that in your title, description, and sometimes in your tags, you are “meeting” what people are looking for.
YouTube itself states that the title, description, and metadata help the system understand the video's content and match it to user searches. You can check out their official explanation here .
I like to think of keywords like a door. Your content is the room, and your keywords are the door. If the door isn't searched for often, your room is quiet. If the door is busy, your chances of getting visitors are greater.
Some reasons why keywords are important:
Helping the algorithm understand the topic of a
YouTube video requires "hints" from you. A clear title and keywords make the algorithm more confident that the video is suitable for whom.
Helping you understand your audience's intent.
People searching for "how to edit aesthetic videos in CapCut" have very specific intent. If you use that keyword, you know they're looking for a tutorial, not a vlog.
Increase the chance of appearing in searches and recommendations
Videos with the right keywords are easier to "get stuck" in searches and related videos.
From chatting and observing, I often see these misunderstandings:
Keywords should be powerful and engaging.
Many people pursue keywords like "YouTube tips," which are very general and competitive. However, long-tail keywords like "how to get your first 1,000 subscribers" are often more realistic and relevant.
All the keywords are put into one title,
making the title awkward and forced. It confuses the audience, and the algorithm doesn't get a clear signal.
Research keywords once and for all.
Trends can change. What was popular six months ago may not be relevant today.
I'm not the type of person who wants to open 10 tools at once. My usual pattern is like this:
1. Start from YouTube search
I type out a rough idea first. For example, I want to make a video about "YouTube thumbnails."
I typed “how to make thumbnails” in the search field, then saw the auto suggest:
how to make youtube thumbnails on cellphone
How to make YouTube thumbnails on Canva
how to make thumbnails without an application
From there, you can see what people are looking for. It's a very cheap and powerful first source of ideas.
2. View the titles of videos that have been ranked
I see the top 3–5 videos in the search results:
What words do they use at the beginning of the title?
Approximately how many characters is the title long?
Is there a certain pattern, for example many people use "on mobile" or "for beginners"
I didn't copy their titles, but I took their patterns and intentions.
3. Check keyword volume with a simple tool
Once I have a few phrase ideas, I like to check to see which ones have better volume and are still reasonable for me to target.
For that, I use a YouTube keyword volume checking tool like this .
I entered several keyword variations and compared them. The goal wasn't to simply find "wow" numbers, but rather to find a combination of:
volume okay
relevant to my channel
the competition is not too crazy
This way I feel my decisions are more data driven, not just feeling.
After finding the main keyword, I usually do this:
Title:
Try to include your primary keyword as close to the beginning of the title as possible.
For example:
"How to Edit Videos on Your Phone for Beginners"
instead of
"For Beginners, Here's How You Can Edit Videos on Your Phone."
In the
first 2–3 sentences, I repeat the keyword naturally. I also add a few variations that still have the same intention.
I ensure the thumbnail and content of
the video accurately address the keyword. Keywords won't help a video with irrelevant content.
This is the part I often remind myself. Volume numbers are important, but audience intent is more important.
Example:
Keyword A: 2000 searches per month, clear intention “to learn”
Keyword B: 10,000 searches per month, but mixed intentions
I often choose A. Because it's more likely that viewers will be satisfied and stay until the end of the video.
Good retention often sends a strong signal to YouTube that your content is worth recommending.
I don't expect a video to explode instantly. I usually look for a few things:
Videos start getting consistent views from “YouTube search” in analytics
CTR (click through rate) improves because the title is appropriate
Comments show that viewers are indeed looking for that.
If 1–2 videos with a certain keyword pattern perform well, I repeat a similar theme with another angle.
For me, YouTube keywords are like a compass. They show you the direction, but they don't guarantee your ship will reach you. Content, thumbnails, duration, and style all play a role.
With simple research, a little data from tools, and curiosity, you can create more targeted titles and topics. Instead of guessing in the dark, you're walking with a small flashlight in your hand.
That's how I view YouTube keywords. It's not complicated, but I don't take it lightly either.
